Ashley Sims

Managing Director

I have been working in the area of protection advice for several years. I founded my own company, Sims Financial Services in 2016. Like most people, my family and I have had personal experience of caring for someone with a terminal illness, and the unexpected death of a loved one. The emotional trauma this causes…

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Adrian Berry

Advisor

I have worked in the financial services industry since 2013, in a variety of roles. I began working for Ash as a Protection Advisor at Sims Financial Services in July 2017. Prior to working with Ashley, I was a business consultant supporting a panel of up to 25 financial advice firms. Outside of work my…

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Tim Eades

Advisor

I have been working in the area of protection for a number of years. I joined Sims Financial Services over 2 years ago as a senior protection advisor. Prior to this I enjoyed a successful career working at the British racing school, with champion trainers Martin and David pipe at their base in Somerset. During…

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Alec Gordon

Advisor

I joined Sims Financial Services in 2017 as an advisor. Although I have extensive experience in a sales environment, this is my first role within the financial sector. I am committed to making sure that everyone has access to the best advice in relation to insurance, for their personal situation. I am a keen car…

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Daniel Mottishaw

Advisor

Daniel has spent a lifetime hunting and in the equestrian world. He is also involved with many other, rural pursuits. When not attached to a horse he is often out, putting the miles in on his bike to keep fit. Daniel is perfectly placed to advise you on personal protection for all your sporting and…

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Administration Team

Gill Hall, Jo Storer and Vicky Wardlaw, are our highly dedicated professional team of administrators. They are jointly responsible for overseeing all the administrative functions in the office. They are constantly finding ways to improve our internal processes ensuring that customers receive the best service. Collectively they have broad experience covering a full spectrum of…

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