Ashley Sims

Managing Director

I have been working in the area of protection advice for several years. I founded my own company, Sims Financial Services in 2016. Like most people, my family and I have had personal experience of caring for someone with a terminal illness, and the unexpected death of a loved one. The emotional trauma this causes…

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Tim Eades


I have been working in the area of protection for a number of years. I joined Sims Financial Services over 2 years ago as a senior protection advisor. Prior to this I enjoyed a successful career working at the British racing school, with champion trainers Martin and David pipe at their base in Somerset. During…

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Administration Team

Gill Hall, Jo Storer and Vicky Wardlaw, are our highly dedicated professional team of administrators. They are jointly responsible for overseeing all the administrative functions in the office. They are constantly finding ways to improve our internal processes ensuring that customers receive the best service. Collectively they have broad experience covering a full spectrum of…

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