I have been working in the area of protection advice for several years. I founded my own company, Sims Financial Services in 2016. Like most people, my family and I have had personal experience of caring for someone with a terminal illness, and the unexpected death of a loved one. The emotional trauma this causes can be superseded by the financial concerns most families face. My family are an important part of the reason I decided to enter into personal protection. As a husband and a father, I know the significance of making sure that people have the right insurance cover for their personal situation.

In my personal time, I’m a keen cyclist, enjoying both mountain and road biking. I recently completed a two day 140 mile sponsored road bike ride for the Farriers Foundation Charity, which was an incredible experience.